Custom features you own
Build focused theme features or custom apps when they make more sense than another subscription. Define code ownership and the ongoing maintenance upfront.
03 / Shopify development
A better store. A smaller app pile.
Your store should feel simple to shop and simple to run. I review the theme, apps, product information, and buying flow, then build the changes that address the real friction.
Make it easier to find, choose, and buy.
A smoother path to purchase
Improve navigation, variant selection, sizing information, offers, cart feedback, and mobile usability.
An app stack that earns its keep
Find overlapping features, avoidable scripts, and recurring charges. Keep valuable apps and replace or remove the rest when it makes business sense.
Search & performance foundations
Review page titles, headings, internal links, image handling, indexing, structured data, and the storefront’s loading behavior.
A practical way forward
Know what
you’re getting.
- A prioritized store review
- Changes tested in a preview theme
- A clear app versus custom-build comparison
- A measurement plan and handoff
A little more
useful context.
All field notes Shopify01
When to replace a Shopify app with a custom feature
Compare Shopify app subscriptions with custom theme features and apps using total cost, maintenance, permissions, and business fit.
2 min readRead the note
Shopify02
A practical Shopify conversion friction checklist
Review product information, variant selection, mobile layouts, offers, cart feedback, and delivery clarity to make your store easier to buy from.
2 min readRead the note
Shopify03
SEO basics your small business website should have
Review crawlable pages, useful titles, internal links, product information, structured data, and measurement before chasing SEO tricks.
2 min readRead the note
Let’s build the better way
What is getting in the way of your next sale?
Tell me about it
You bring the idea.
I’ll bring the build.